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info@ctca.co.za

Mon – Fri: 9:00 – 16:00
+27 (0)21 201 1150

Silo 5, 2nd Floor, Silo District,
V&A Waterfront, Cape Town

A Practical Short Course

TURN YOUR CREATIVE DREAM INTO A BUSINESS REALITY

TURN YOUR CREATIVE DREAM INTO A BUSINESS REALITY

Are you an artist or a creative individual? Want to go out on your own, build a following, and make money? Want to avoid being exploited? Business Acumen for Artists is a course designed to help you understand the business side of art and creativity.

Are you an artist or a creative individual? Want to go out on your own, build a following, and make money? Want to avoid being exploited? Business Acumen for Artists is a course designed to help you understand the business side of art and creativity.

Presented at the Cape Town Creative Academy in the Silo District V&A Waterfront. ( Limited space available)

26 AUG – 7 DEC 2024
Monday Evening
18:00 – 21:00

Tuition fee: R9 995

Business Acumen for Artists

BAA is a powerful, practical short course designed to teach artists and creative professionals the basics of business so that they can sustainably build and run their own creative businesses. Covering everything from sales and marketing to pricing and negotiation, the course is uniquely tailored to creatives.

Many artists join the program holding a difficult relationship with money. Selling creativity doesn’t mean selling out. When you don’t have to struggle for money, when you can heal your relationship to finance, you find there’s even more creativity available and far less compromise.

BAA will show you how business has its own creativity and beauty, that it can be both empowering and enabling for you. You don’t need to do a whole degree for this. In three months’ time you’ll master the core concepts. You are going to network and connect with fellow creatives and artists. You’ll be joining an alumni network going back many years.
And of course, you’ll get the certificate.

BAA is a powerful, practical short course designed to teach artists and creative professionals the basics of business so that they can sustainably build and run their own creative businesses. Covering everything from sales and marketing to pricing and negotiation, the course is uniquely tailored to creatives.

Many artists join the program holding a difficult relationship with money. Selling creativity doesn’t mean selling out. When you don’t have to struggle for money, when you can heal your relationship to finance, you find there’s even more creativity available and far less compromise.

BAA will show you how business has its own creativity and beauty, that it can be both empowering and enabling for you. You don’t need to do a whole degree for this. In three months’ time you’ll master the core concepts. You are going to network and connect with fellow creatives and artists. You’ll be joining an alumni network going back many years.
And of course, you’ll get the certificate.

Applications for 2024 are now open

Presented at the Cape Town Creative Academy in the Silo District V&A Waterfront. ( Limited space available)

26 AUG – 7 DEC 2024
Monday Evening at 18:00 – 21:00

Tuition fee: R9 995

This course has successfully pioneered an approach to business education for creatives that combines the leadership aspects of business along with more individual exploration concerning your relationship with selling your work, having buyers and building a commercially viable body of work. Over the course of three months, you will develop your business concept and refine it into an attractive offering that you can take to market. Many previous attendees have gone on to commercialise their course projects immediately and successfully.

Tuition fee: R8 500

Presented at the Cape Town Creative Academy in the Silo District V&A Waterfront. ( Limited space available)

This course has successfully pioneered an approach to business education for creatives that combines the leadership aspects of business along with more individual exploration concerning your relationship with selling your work, having buyers and building a commercially viable body of work. Over the course of three months, you will develop your business concept and refine it into an attractive offering that you can take to market. Many previous attendees have gone on to commercialise their course projects immediately and successfully.

This course has successfully pioneered an approach to business education for creatives that combines the leadership aspects of business along with more individual exploration concerning your relationship with selling your work, having buyers and building a commercially viable body of work. Over the course of three months, you will develop your business concept and refine it into an attractive offering that you can take to market. Many previous attendees have gone on to commercialise their course projects immediately and successfully.

c r e a t i v e

c r e a t i v e

This course is for creative individuals who want to sell their work or commercialise their offerings. 

BAA Alumni include:

This course is for creative individuals who want to sell their work or commercialise their offerings. 

BAA Alumni include:

Freelancers

Architects

Photographers

Illustrators

Fine Artists

Decorators

Directors

Designers

Freelancers

Architects

Photographers

Illustrators

Fine Artists

Decorators

Directors

Designers

  • Make the mindshift from Artist to Creative Entrepreneur

  • Understand the language of business

  • Translate your work into a viable product or service

  • Have a healthier relationship with money

  • Create and finalise an entrepreneurial plan

  • Gain clarity on how to price a product or service

  • Hone a sales and prospecting minds

  • Develop a marketing strategy on a shoestring budget

  • Learn how to sell your offerings online

  • Negotiate decisively when pitching your product

  • Strengthen your own leadership agility and resilience

  • Enjoy peer mentoring for support and feedback

  • Network and learn from other creative professionals

  • Build a community of practice

  • Make the mindshift from Artist to Creative Entrepreneur

  • Understand the language of business

  • Translate your work into a viable product or service

  • Have a healthier relationship with money

  • Create and finalise an entrepreneurial plan

  • Gain clarity on how to price a product or service

  • Hone a sales and prospecting minds

  • Develop a marketing strategy on a shoestring budget

  • Learn how to sell your offerings online

  • Negotiate decisively when pitching your product

  • Strengthen your own leadership agility and resilience

  • Enjoy peer mentoring for support and feedback

  • Network and learn from other creative professionals

  • Build a community of practice

In partnership with:

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