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Mon – Fri: 9:00 – 16:00

Service Design

What is Service Design?

Service Design involves practical, creative and collaborative approaches to developing new or improved services

Service Design empowers you to:

– Improve efficiency, products, services, customer experience and profits

– Understand and apply Design Thinking –
Actively engage roleplayers to reach practical solutions

– Obtain an advantage in the new world of business

The course provides you with:

– Real-world experience

– Practical skills, templates and tools that you can use

Service Design develops:

– Collaborative approaches to develop new or improved services for customers

-The ability to manage complex service needs, which involves the facilitation of people and the process of reaching practical solutions

Is this course for you?

This course is for anyone who wants to expose themselves to the fundamentals of Service Design in practice. From design practitioners to business owners and professionals in both the private and public sector.

  • For those who want to use Service Design in practice
  • Foster a different way of working within your organisation
  • Service Design by its nature is multidisciplinary thus applicants from all areas of specialisation and management will benefit.
  • Do you dare to challenge the status quo and push boundaries?

What to Expect

The course provides participants designing services with concepts to think with, cases to learn from and methods and templates to work with.

Both practical and creative approaches on how to design, plan and organise your business’s resources (people, props, and processes) in order to address and improve both the employee and customer’s experience.

The course provides participants designing services with concepts to think with, cases to learn from and methods and templates to work with.
Both practical and creative approaches on how to design, plan and organise your business’s resources (people, props, and processes) in order to address and improve both the employee and customer’s experience.

The course will teach you the skills needed to develop empathy through research for your customer’s needs/wants and pain-points. How to use design thinking to solve these challenges through facilitation of multi-disciplinary teams and test your ideas through prototyping and assumptions. Using templates and tools, how to communicate the organizational processes required and build consensus for your service concept, turning it into reality.

Through a real-world project with the City Of Cape Town, you will be provided with comprehensive research to allow you to experience a project and how service design could impact the world around you.

On completion of the programme you will understand the key concepts of the Service Design Methodology and gain hands-on experience on how to apply various design thinking tools and methods. It will teach you how to align and optimise the operations to better support the customer journeys of a service and how to package your solutions for the market.

Key Take-Outs

Be guided through the Service Design methodology by experts and engage with key mentors in the industry

• Engage with guest speakers on the topic of Service Design

• Create, build, prototype and package a Service Design concept

• Develop scenarios, storyboards, customer journey maps, and a practical service blueprint

• Rapidly prototype concepts in the real-world

• Think through the behavioral touchpoints of a concept, to support a comprehensive and purposeful brand experience

• Learn the basics on how to facilitate ideation sessions and workshops

Course Overview

Presented at the Creative Academy at the Old Biscuit Mill in Woodstock.

Time: Every Tuesday evening from 18:00 – 20:30. 2 x 4 hr Saturday Sessions in
week 5 & 7


Duration: 9 Weeks

Date: 11 February 2020

Application deadline: 7 February 2020

Course fee: R14 999.00

*Scholarships and payment plan options available upon application

This course is designed and facilitated by DYDX, leading product and service design practitioners.

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